Our identity

Who are we? What makes us us? And above all: what sets Bahlsen apart from other companies? Employees from all parts of the company set out to answer these questions together and looked at what makes Bahlsen special. From these conversations and discussions, a description of our identity emerged: "This is Bahlsen."

We make the small and the big moments of everyday life a little sweeter.

Since 1889, people have been enjoying our cookies.
To keep it that way, we continuously seek to make good things even better.
With lots of love for our craftsmanship. With passion for the quality of our products.

We seize opportunities, break new ground, learn from others and challenge ourselves in order to grow together. We strive for success, because it gives us freedom to act.
We call this “Findig im Finden” - being resourceful in the best possible way.

As a family business, we feel a special responsibility for our employees, the environment and for everyone contributing to our products. For us, valuing diversity is a part of this responsibility.

This is Bahlsen.

Yesterday. Today. Tomorrow.

Another important component of the corporate culture at Bahlsen are our corporate values. Curiosity, courage, support and ambition are forming the framework of our collaboration and are the basis of how we work togetherour cooperation at Bahlsen.

We are curious. We are always looking for new opportunities and solutions. Nothing’s impossible. Should we get stuck, we ask ourselves: "What could we change to achieve our goal?". We know that we don't know everything. Our curiosity drives us to learn from others and find inspiration everywhere. We seek open dialogue. We like unconventional ideas best.

For us, being courageous means experimenting and taking risks. This is how we discover new opportunities. We realise that not every step can be perfect. We learn from our mistakes and we constantly grow. Courage means that we take personal responsibility and play an active role in shaping our work. We hold open discussions as equals and dare to give uncomfortable feedback.

For us, ambition means we give our best every day. Being first-class is our claim. The quality of our products has always defined us. Ambition means challenging ourselves every day and to keep on asking: "How can we make good things even better?". As a team, we seek the competition so that we can continue to grow together. The key to our joint success is the full commitment of each individual.

We provide support. This gives us the ability to follow our curiosity, to be courageous and to realise our ambitions. By providing support, we can discuss things openly and feel encouraged to make decisions. If we make a mistake, we learn from it and help each other. Support helps us to challenge each other and give constructive feedback. We support each other to be successful together. We realise our full strength as a team because we can rely on each other.